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The Google Screened program helps businesses build trustful relationships with their potential customers. Companies with the Google Screened badge confirm that the company has passed all the required background checks and it is approved by Google. Providing an increase in customer confidence that the business will be able to meet their expectations. 

Google Screened Local Service Ads enables businesses to effectively put themselves in front of the eyes of potential customers as the Local Service Ads is given the most prominent placement on the Google search engine result page, above all the other paid ads, maps, and other elements. In addition, Google Screened Local Service Ads makes your listing more engaging with its number of eye-catching visuals such as the vendor’s portrait photo, company star-rating, number of reviews on Google, contact information, and most importantly the Google Screened badge to attract potential customers to boost click-through rate of listings. 

Clicking on the listing will not redirect them to the company’s website, instead, it will display a page with information about the business that is most important to the clients when making a decision. Additionally, Location Service Ads will also be available on Google Assistant, smartphones, and Google Home devices, which means that businesses will appear in voice-command searches and will hear a confirmation that the business is Google Screened. 

Google Screened is also a cost-effective method of promoting businesses, as businesses are only charged for qualified leads that relate to the services which they offer, unlike other paid ads that are charged every time someone clicks on the link. To ensure that businesses do not get charged for miscalls or spams, only phone calls that last longer than 30 seconds are charged.