A successful social media campaign should have a defined business goal. Some of the common goals for social media campaigns involve engaging with your followers or users, building email marketing lists, increasing website traffic, building brand awareness or directly driving sales depending on the nature of your business. When defining your goal, keep in mind that it should be somewhat measurable to keep track of.
At 23e2, we provide our clients their own login to our social media managing tool where they can view the monthly plan scheduled by our team and have the ability to comment and edit. You will also be able to add other managers to the work place because we understand as a business owner you have other important aspects of the business to focus on. Our platform covers all major social media platforms including Facebook, Instagram, Twitter, Linkedin, Pinterest, and we have also added Google My Business recently which will allow you to share the content on your Google listings at the same time. Moreover, you will be able to monitor performance of your posts by simply logging into our platform and check the essential metrics for each post and page statistics.
In the social media world, things are rapidly changing every day. Therefore, your social media marketing strategy should also stay up-to-date in order to adapt to demographic shifts or any other significant changes. That’s why 23e2 is here to help you to monitor and adjust whenever necessary.