How does email marketing automation work?
5 reasons to reconsider email automation :
1) It designs the customer’s experience
2) Segments your email list to curate your content for the right subscribers
3) Creates a call-to-action (or CTA) for your subscribers
There are a number of reasons why you may want to email your subscribers. Newsletters, product launches, promotions and limited offers are the most common automated emails that many businesses use. However, there is another reason that can actually be a huge missed sales opportunity: abandoned carts. Automated email marketing is seeing more and more of these types of emails nowadays and rightfully so. If you are running an eCommerce business, advertising can also come straight from the activity in your store’s cart feature. Another pre-selected trigger to add to the list! When the prospective buyer receives this notification in their inbox after a few hours away from their cart, you are increasing the probability of turning this abandoned cart into a sale by 75%!. A call-to-action can also include a reminder that an offer or promotion is ending soon.