3 Reasons why Email Marketing is Useful to Grow your eCommerce Business and How it Should Be Done (A Step-By-Step Guide)
As businesses continue to take advantage of eCommerce, email marketing is a pillar to increase brand awareness and customer retention. Email marketing is also a highly effective tool to grow sales as they create a variety of sales opportunities that would have otherwise been missed. In this article we will discuss 3 methods in which your eCommerce business can successfully integrate emails as part of your marketing strategy, following an easy step-by-step guide on how you can get started.
What is Email Marketing?
3 Reasons why email marketing is useful to grow your eCommerce business
- It is a great way to remind customers of current promotional events and important messages about your eCommerce business after exiting the website. This way, you are repetitively able to grab their attention and attract them back to your website.
- When new subscribers sign up for an email newsletter, it is a definite sign that they are interested in learning more about your products and services. You are also able to optimize this opportunity by including a blurb of your company’s overall purpose.
- Email marketing also provides you with an additional marketing strategy referred to as, “Permission-based marketing”. This type of strategy allows you to offer up something to the customer in exchange for their email. Usually, it is something made personal for them and it adds a sense of exclusivity.
How to set up email marketing for your business (Step-by-Step)
Step 1: Select an email marketing solutions company
Nowadays, there are a handful of email marketing solutions companies that facilitate the way your business can communicate with new and existing customers. Email marketing, in and of itself, can seem like an overwhelming task but luckily, there are companies that simplify this challenge. According to Hubspot, the top 3 rated email marketing services are HubSpot Email Marketing Services, Omnisend and Pabbly Email Marketing. Aside from providing businesses with captivating and easy-to-use email templates, they also provide marketing automation, email list segmentation amongst other email services that maintain customer retention.
Step 2: How to put together an email list
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Step 3: Create a list of email prompts you want to communicate with your new subscriber
This traditional form of email marketing can be an asset to roundup announcements to your email list that tell them more about your eCommerce business, any upcoming events and sales. While it is still a good use of email marketing, customers nowadays are bombarded with information overload, newsletters included.
As a solution, try organizing relevant information together while keeping the other stuff separate. What this allows you to do is to send shorter, compelling emails that are straight to the point without overwhelming the reader with too much data.